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Searchandising (the digital merchandiser)

I’ve worked on virtually every enterprise eCommerce platform, but most recently with IBM Websphere Commerce. Although IBM tried to create a ‘user friendly’ platform, the reality is anything but. The lack of CMS tools and not including facility for merchandising algorithms makes life difficult for merchandisers and digital professionals.

The one glimmer of hope that I located was via an IBM guy called Bob Balfe who I’ve followed for a while. His YouTube channel is the tutorial that IBM should have supplied with the platform. All manner of knowledge and tutorials on his channel allowed me to point the team to a resource that can overcome the limitations of this behemoth of a platform.

I will be writing about searchandising shortly but until then you can find Bob here:

Published in searchandising


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